When creating and managing a successful PPC campaign, people often focus on what keywords to target. Few realize that focusing on keywords to exclude is just as important. These keywords are called negative keywords, and they can be one of the most important tools in your Google Ad.
What are Negative Keywords?
Are you filtering through your negative keywords list regularly? Negative keywords are search terms you don’t want your Google Ads to show. When a phrase is searched that includes a negative keyword that you have excluded, your ad will not be shown. By excluding negative keywords, you are ensuring your ad budget is spent only on relevant clicks. Some of the benefits of using negative keywords include better ROI, higher click-through rate (CTR), and lower cost per click (CPC).
Types of Negative Keywords:
Why Negative Keywords Matter:
Paying for Unqualified Clicks
With PPC campaigns, you pay each time someone clicks on your ad campaign. To have more clicks turn into leads or conversions, it is important to target keywords that are relevant to your business and have the correct search intent.
Boost Conversion Rates
By excluding keywords that are irrelevant to your ad or have a different search intent, you are more likely to increase traffic to people who are more likely to convert. This means more phone calls, more form entries, and more sales!
Improved Click-Through Rate (CTR)
When your ads only show to relevant searches, users are more likely to click on your ad. A good CTR indicates that users are engaging with your ad and you are targeting the correct keywords and audience.
Negative keywords are one of the simplest and most effective ways to improve your PPC campaigns. By excluding certain keywords from your ad, you save your ad budget, improve your ROI, boost your conversion rates, and drive relevant traffic.
Need help managing your PPC campaigns or building your negative keywords list? Give us a call! With hands-on expertise, our Digital Marketing Specialists run high-performing PPC campaigns that deliver real ROI.
