Digital Marketing for Professional Services: What actually works?

In the world of professional services, establishing a good reputation and building trust are key. Whether you are an accounting firm, doctor’s office, or a consulting agency, having a good reputation offline simply is not enough in today’s world. Potential clients like to read reviews and learn more about your business before deciding if they would like to book an appointment or hire you. In this blog, we will go into detail about important parts of digital marketing to add to your strategy for your professional business. 

 

Local SEO

For professional service providers, local SEO is important. Local SEO allows your business to get found by those who are near you. Most clients will begin their search online with phrases like “plumbers near me” or “eye doctors near me”. Using the “near me” phrase tells Google to show results that are near the user’s location. If you have a Google Business Profile (GBP) and your website is optimized for local search results, your business’s listing will populate in search results. Need help claiming and getting your GBP verified? Our team can help out. Contact us!

 

Pay-Per-Click Marketing (PPC)

While SEO builds momentum over time, PPC marketing offers faster results. With PPC marketing, you can put your services at the top of the search engine results page (SERP). With Google Ads, you can bid on keywords that directly relate to your business and services, as well as target geographical locations around your business. With an effective PPC strategy, you will see almost immediate results.  

 

Content Marketing

Publishing new content to your website, like blogs and articles, frequently is key to good SEO and building credibility. These forms of content help answer questions and position your business as an expert in your field. One of the best forms of content to help build credibility is publishing case studies that show real-world results and examples. Other forms of content that help build credibility include video content. 

 

Email Marketing

In many industries, clients do not decide to make a purchase for weeks or sometimes months. Email marketing is an effective way to stay in touch with your clients. Sending monthly or quarterly newsletters is a great way to remind your clients of your business while still promoting new events and services. 

 

Social Media Marketing

Social media is a great tool to build trust and credibility with your clients. LinkedIn specifically is a powerful tool for B2B professionals. Platforms like Facebook and Instagram can help establish a presence in your community and share updates about your business. While you do not need to post daily, staying active and posting regularly is important. 

 

Digital Marketing doesn’t have to be complicated; it just needs to be strategic. Focusing on methods that actually work, like local SEO, PPC advertising, social media marketing, and new content creation, helps create a system for attracting and maintaining clients. Need help developing your strategy or managing your digital marketing? Our team of expert digital marketers can help take your small business to the next level. Give us a call today to learn more.